Search Engine Optimization (SEO) is the process of optimizing a website or web page so that it appears more prominently on a search engine results page (SERP). In general, the higher up the SERP a site appears, the more visitors it will receive from organic searches.

There are three main components of search engines’ algorithms that determine the order in which they display results: links, content and page structure. The first is referred to as link building, and involves getting external sites to link to your content, promoting your content on social media, creating relationships with other webmasters and submitting your content to relevant websites.

The second component is referred to as content, and involves creating content that is useful to your target audience. This includes using keywords and phrases in your content that are commonly searched for, creating keyword-rich metatags, and using good content curation practices.

A third component is referred to as page structure, and involves making sure that your HTML code is organized in a way that makes it easy for search engines to read and understand. This includes including relevant keywords in the title, URL and headers of each page and using an effective site map to help search engines understand how to organize your pages.

SEO is a complex discipline, and it takes a lot of time to get results. However, as you learn more about SEO and implement new strategies, you will begin to see real progress. More info

While it is a good idea to know a little about how SEO works, you will also need to put in the work. The best way to start is with keyword research, which helps you to identify what terms are most likely to be used when potential customers are searching for your products or services.